Packaging by Vania Nedkova & Elisava Pack
Vania Nedkova & Elisava Pack Presents The Lokum "naslada" Packaging
Vania Nedkova & Elisava Pack, the architect of the award winning project Lokum "Naslada" by Vania Nedkova & Elisava Pack explicates, Zaharni Zavodi is a sugar factory located in Bulgaria known for their delectable rose-flavored delights. A recipe that has been passed down for generations for more than 100 years, finally gets a redesign. The aim of the project was to create the identity and packaging design for this product highlighting their origin as their principal attribute. The logotype was redesigned accompanied with a plain color illustration of the bulgarian rose picker, as a result of a traditional quality product. Also, a product naming "Naslada" was created to differentiate it from their competitors in the market..
Packaging by Vania Nedkova & Elisava Pack Images: