Webster Brehm-Ca750 Telemedicine Cart
At Design Interviews
(Excerpt) Interview with Webster Brehm : Frank Scott: What is the main principle, idea and inspiration behind your design?. Webster Brehm : The primary business problem addressed by Avizia’s CA750 telemedicine cart is care delivery for those in need. Avizia’s technology connects physicians and specialists with their patients at the point of care – whether patients are in an urban community, rural town, nursing home or school. Avizia’s CA750 can be used across “service lines” including stroke, behavioral health, dermatology, wound care and chronic disease management, to name a few. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Webster Brehm : Avizia’s CA750 was created to make telemedicine as easy as an in person care visit. The cart’s easy to use features ensure doctors and nurses can focus on the patient in front of them and providing the best care possible. By incorporating Avizia’s CA750 into hospitals, patients can have better outcomes and hospital staff can deliver specialty care to anyone who needs it. .Frank Scott: What are your future plans for this award winning design?. Webster Brehm : The CA750 is Avizia's flagship telemedicine cart, but with a Cisco video codec to enable seamless integration into Cisco powered video infrastructures.
Avizia is expanding the CA750 product line with CA750-Vidyo, a telemedicine cart to natively fit within Vidyo’s networking infrastructure. Our customers with Vidyo infrastructure have repeatedly demanded a seamless telemedicine experience, a need Avizia will solve with the CA750-Vidyo.
As Avizia has grown, we have come to understand that a customer’s choice of telemedicine solution is primarily influenced by its existing networking infrastructure. We continue to receive great feedback on our Cisco based telemedicine carts, and are committed to continue to innovate there. .Frank Scott: How long did it take you to design this particular concept?. Webster Brehm : About 1 year. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Webster Brehm : The CA750 was designed to replace a previous generation of telemedicine carts, the CA700. The success of the design of our 2014 telemedicine cart, the CA300, inspired Avizia to re-design the advanced cart. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Webster Brehm : Avizia manufacturers and sells the CA750 to hospitals, physician groups and clinics to enable telehealth. .Frank Scott: What made you design this particular type of work?. Webster Brehm : Avizia’s CA750 was created to make telemedicine as easy as an in person care visit. The cart’s easy to use features ensure doctors and nurses can focus on the patient in front of them and providing the best care possible. By incorporating Avizia’s CA750 into hospitals, patients can have better outcomes and hospital staff can deliver specialty care to anyone who needs it. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Webster Brehm : The design of our 2014 telemedicine cart, the CA300, was the inspiration for the CA750. .Frank Scott: Who is the target customer for his design?. Webster Brehm : Hospitals, physician groups and clinics seeking technology solutions to connect patient to remote physicians. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Webster Brehm : Avizia carts overcome the downsides of alternative solutions by focusing on being easy to use and built with telemedicine in mind. By choosing carts from Avizia, hospitals are choosing technology that was made to make the jobs of nurses and doctors as easy as possible, ensuring the focus is on the patient, not the technology.
When considering a telemedicine program, some hospitals choose to use legacy technology instead of turning to an outside vendor who specializes in telemedicine. These legacy solutions are built using carts they either already owned or are able to find at a reduced price. While this may save costs at the outset, there can be a number of downsides in legacy carts as they are not built with the same engineering sophistication and focus on user experience. This can significantly impact the ability of a physician to reach a patient at the right time, when every second is critical. Because the carts are made in house, they can have compatibility issues with other devices and integration problems which can cause video to cut in and out and can be lower quality so doctors are unable to connect or see the problem they are trying to fix. When hospitals choose to create their own carts, maintaining and supporting them can create a drain on in-house IT resources as more time and money is invested in fixing the problems that arise. The net result is often a negative Return on Investment.
There are other competitive telemedicine carts in the market that address some of the problems above, but still do not offer an easy user experience. Th.[ End of Excerpt: Read complete interview with Webster Brehm on Ca750 Telemedicine Cart at design-interviews.com ]
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