Fast Food Restaurant by as Design Four Lau and Sam Sum
As Design Four Lau and Sam Sum Illustrates The Yoshinoya Fast Food Restaurant
AS Design Four Lau and Sam Sum, the designer of the awarded work Yoshinoya by AS Design Four Lau and Sam Sum illustrates, The main task of the designers is to turn new generation of Yoshinoya’s image from fast food chain into a higher quality brand image, turns the store at the core of the busiest commercial district of Hong Kong into a “Top House”. It represents the brand as top fashion, luxury, avant-garde and premium class with top quality of life, urging the busy pace of urban people to slow down, to enjoy optimized luxurious residential dining environment, spend quality time with friends, in order to deduce a new generation of "a new way of living"..
Fast Food Restaurant by as Design Four Lau and Sam Sum Images: